Ellen Cheever and her team work with major manufacturers on corporate showrooms, show exhibits and editorial sets. Additionally, she consults with business entrepreneurs considering expanding or revamping their showroom spaces.

Ellen contributed to the original Hafele America corporate showrooms in New York and San Francisco. She has worked with DuPont™ Surfaces on their International Builders Show and Kitchen/Bath Industry Show exhibition space from 1992 to 2013. She has served as Sub-Zero Corporation’s exhibit design consultant, and the Viking Culinary Arts Center's kitchen design specialist. Of special note: she created a Concept Kitchen for Jenn-Air in 2010 that showcased new design ideas for contemporary kitchen planning, which continues to resonate with designers today. Her team also contributed to the design of the Whirlpool corporate training center opened in 2011 in Chicago.

Ellen is a specialist in showroom design for retail kitchen and bathroom firms. Documenting her marketing expertise, she wrote a manual and presented an all-day program sponsored by Kitchen & Bath Design News Magazine entitled PROFITABLE SHOWROOM DESIGN.

Ellen has designed showrooms in Albuquerque, New Mexico, Miami, Florida, San Francisco, California, Long Island, New York, and Wilmington, Delaware, as well as several locations in Pennsylvania and Northern New Jersey. Her clients include major plumbing wholesale showrooms, appliance distributor showrooms and kitchen and/or bath dealer showrooms.

As a practicing designer in the kitchen and bath industry for 44 years, Ellen brings to each of her clients both design discipline and design creativity focused on creating very specific and individualistic solutions for her client’s merchandising needs.

Designing a showroom space is not about beautiful room settings - it is about presenting to the consumer a compelling story of why they should do business with the firm. Therefore, it is Ellen’s belief as a showroom designer that the platform for every display space designed is the development of a clearly articulated and agreed to merchandise goal for the space, which ties to the targeted consumers' buying process. In addition to welcoming the consumer and demonstrating great, wonderful, creative ideas - the real purpose of a display space is to support the sales process matched to the company's business plan.



Thank you for all the support that you have given Häfele over the years in the design collaboration and assistance for our showrooms. 

Your contribution to our New York Showroom, in which we won the Prestigious Award of Manufacturers Showroom, 1st Place, could not have been done without your contribution.


Sincerely yours,
Philip Martin
Häfele America
 

 

 

   

 

 

 

Ellen Cheever & Associates
1100 Lovering Avenue #902    Wilmington, DE 19806

 C: 302.545.9760    E:


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