Ellen Cheever and
her team work with major manufacturers on
corporate showrooms, show exhibits and editorial
sets. Additionally, she consults with business
entrepreneurs considering expanding or revamping
their showroom spaces.
Ellen contributed to the original Hafele
America corporate showrooms in New York and San
Francisco. She has worked with DuPont™
Surfaces on their International Builders
Show and Kitchen/Bath Industry Show exhibition
space from 1992 to 2013. She has served as Sub-Zero
Corporation’s exhibit design consultant, and the
Viking Culinary Arts Center's kitchen
design specialist. Of special note: she created
a Concept Kitchen for Jenn-Air in 2010
that showcased new design ideas for contemporary
kitchen planning, which continues to resonate
with designers today. Her team also contributed
to the design of the Whirlpool corporate
training center opened in 2011 in Chicago.
Ellen is a specialist in showroom design for
retail kitchen and bathroom firms. Documenting
her marketing expertise, she wrote a manual and
presented an all-day program sponsored by
Kitchen & Bath Design News Magazine entitled
PROFITABLE SHOWROOM DESIGN.
Ellen has designed showrooms in Albuquerque, New
Mexico, Miami, Florida, San Francisco,
California, Long Island, New York, and
Wilmington, Delaware, as well as several
locations in Pennsylvania and Northern New
Jersey. Her clients include major plumbing
wholesale showrooms, appliance distributor
showrooms and kitchen and/or bath dealer
As a practicing designer in the kitchen and bath
industry for 44 years, Ellen brings to each of
her clients both design discipline and design
creativity focused on creating very specific and
individualistic solutions for her client’s
Designing a showroom space is not about
beautiful room settings - it is about presenting
to the consumer a compelling story of why they
should do business with the firm. Therefore, it
is Ellen’s belief as a showroom designer that
the platform for every display space designed is
the development of a clearly articulated and
agreed to merchandise goal for the space, which
ties to the targeted consumers' buying process.
In addition to welcoming the consumer and
demonstrating great, wonderful, creative ideas -
the real purpose of a display space is to
support the sales process matched to the
company's business plan.
Thank you for all the support that you have given Häfele over the years in the design collaboration and assistance for our showrooms.
Your contribution to our New York Showroom, in which we won the Prestigious Award of Manufacturers Showroom, 1st Place, could not have been done without your contribution.