Recognized as an industry expert and design trend analyst, Ellen Cheever has presented kitchen and bath design symposiums to international audiences in New Zealand, Australia, Belgium, Italy, Germany, Japan, South America and Canada, as well as throughout North America since 1976. Additionally, she has organized and led international design tours and attended the Cologne LivingKitchen® Furniture Fair and Milan's EuroCucina Show for the past 25 years.

Ellen has developed training and marketing programs for specific sectors of the industry. She has created and presented symposiums focused on the design, sales and business management of residential kitchen and retail design studios.

Recently Ellen was part of a panel of experts talking to New York City homeowners about small kitchens.

Architectural Digest New York Panel





Attendee Testimonials:

"Your presentation was very insightful and inspiring. I was very fortunate to hear about the current trends in kitchen design by EuroCuccina presented by you. It is exciting to see the designers reviewing their design habits and comfort levels and attempting to introduce change here on the West Coast.

...your insight was very helpful to me profesionally, as well as beneficial to my showroom in the business sense, since the designers' who visit the Studio Becker showroom will hopefully generate some really good leads and long-term business relationships."

"It has been so long since we met. I can't even begin to tell you what has happened since we last worked together. When I met you in Haddonfield, NJ, I had been designing for only 6 or 8 years? You said something to me, at a dinner one night, that changed my path significantly. You gave me a compliment and a criticism. You said that I was a really good designer with greater potential, ...but (here's the criticism) you will never be a great designer if you do not stop trying to save people money. You said I had to sell like I could afford to buy the beautiful things that I designed. You also said I had to carry that persona like it was my own lifestyle. That discussion stuck with me like glue and I have accomplished so much for that girl, years ago, could have dreamed of. My creativity and my self esteem continued to carry me through life and I always wanted to just say "thank you", to the woman who gave me what I needed to succeed.

I am sure that you have influenced and taught many designers since meeting me, but I hope that this e-mail touches you, just a little, as you have touched me."

"Let me start by telling you that the academy was so beneficial to me. The product knowledge has been put to good use and my sales on Champion toilets are done with excitement and confidence, as is Stay Clean for whirlpools and conversations regarding bidets. As a showroom salesperson for 18 years, it refreshed me completely and gave me renewed faith in what I have to offer my clients, and how important my service is to their bathroom and kitchen projects."




Ellen Cheever & Associates
1100 Lovering Avenue #902    Wilmington, DE 19806

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